Web Hosting Guide
Google Analytics

Google Analytics is a web analysis tool offered by Google that can assist you in tracking pertinent information on your website. Google Analytics provides statistics, reports, and helps you set and reach goals associated with your website. Keep reading for more on Google Analytics.

Analytics is the name for tools that are designed to provide webmasters with data the gives them insight into their web operation, from the amount of traffic to the way(s) their website is used to the effectiveness of their marketing campaigns.

Google Web Analytics is a collection of web analysis tools that Google offers webmasters without charge. A new version is in beta and as of April 2011 is available only to a limited number of Analytics users. Early access for others may be possible. If you are interested, go here to sign up: https://services.google.com. The sign up asks you to provide your primary Google Analytics account number and email address, which resources you would use in learning the operation of the new Analytics, and anything else you'd like to share (including "a good joke")

Google Analytics has a number of important features:

  • a Data Export API that allows you to develop applications that can access data provided by Google Analytics
  • Mobile Tracking for mobile websites, web-enabled phones, and mobile apps
  • Advanced Analysis Tools, that include filtering, multiple dimensions, and pivot tables, as well as motion chart visualizations
  • The ability to input your site engagement goals against your defined threshold levels
  • Connecting transactions to keywords and marketing campaigns, identifying revenue sources, and getting metrics for loyalty and latency
  • Customizable reports, variables, and tracking API
  • Automatically generated alerts when data patterns change significantly
  • The ability to isolate and analyze traffic subsets

A tour of the Google Analytics product shows you how the use of Google Analytics can help in determining the best keywords, choosing which markets to target, and successfully engaging and converting more customers.

The Google Analytics Application Gallery provides a range of applications that extend the Google Analytics abilities. They are divided into a number of categories, including:

  • Business intelligence
  • Campaign Management
  • Content Management
  • Data Collection
  • eCommerce
  • Email Marketing
  • Mobile Solutions
  • Phone Call Tracking
  • Reporting Tools
  • Search Optimization
  • Site Audit
  • Social Media Analytics
  • Widgets and Gadgets

The category with the most available apps is "Reporting Tools." Descriptions, reviews, and screenshots can help you choose between applications.

You can also choose to make use of the services of one or more of Google Analytics Certified Partners who provide paid services that aim to help webmasters get the most out of their web analytics budgets.

Google offers free the Google Website Optimizer tool, which is designed to increase conversion rates by providing A/B and multivariate testing to help improve websites.

A wide variety of education and support products that Google offers to assist in the use of Google Analytics include a setup checklist, a user forum, a Help Center, Videos, and Individual Qualification Course, and local seminars.

Google Analytics are used by companies including the American Cancer Society, Costco Travel, DIAGEO, the Huffington Post, and ReMax.

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